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The Innovation Handbook (How to Profit from Your Ideas, Intellectual Property and Market Knowledge)

List Price: $59.99
SKU:
9780749465339
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Adam Jolly
    Format:
    Hardcover
    Pages:
    360
    Publisher:
    Kogan Page (July 30, 2013)
    Language:
    English
    Audience:
    College/higher education
    ISBN-13:
    9780749465339
    ISBN-10:
    0749465336
    Weight:
    27.2oz
    Dimensions:
    6.97" x 9.72" x 0.98"
    File:
    TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260126163248-20260126.xml
    Folder:
    TWO RIVERS
    List Price:
    $59.99
    Case Pack:
    20
    As low as:
    $51.59
    Publisher Identifier:
    P-PER
    Discount Code:
    C
    Pub Discount:
    60
    Imprint:
    Kogan Page
  • Overview

    In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients.
    But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields.