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The Idea Agent (The Handbook on Creative Processes)
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$48.99
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Product Details
Author:
Jonas Michanek, Andréas Breiler
Format:
Paperback
Pages:
200
Publisher:
Taylor & Francis (August 26, 2013)
Language:
English
ISBN-13:
9780415824149
Weight:
19.125oz
File:
TAYLORFRANCIS-TayFran_260702050419996-20260702.xml
Folder:
TAYLORFRANCIS
List Price:
$48.99
Case Pack:
29
As low as:
$46.54
Publisher Identifier:
P-CRC
Discount Code:
H
Dimensions:
9.0625" x 7.875"
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.
