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The Iconic Habit (The Power of Images in Social Media)

List Price: $86.99
SKU:
9783689243760
Quantity:
Minimum Purchase
25 unit(s)
Expected release date is Apr 29th 2027
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  • Product Details

    Author:
    Mateo Belgrano
    Format:
    Paperback
    Pages:
    248
    Publisher:
    De Gruyter (April 29, 2027)
    Imprint:
    dG Arts
    Release Date:
    April 29, 2027
    Language:
    English
    Audience:
    Professional and scholarly
    ISBN-13:
    9783689243760
    ISBN-10:
    3689243769
    Weight:
    16oz
    Dimensions:
    6.69" x 9.45"
    File:
    TWO RIVERS-PERSEUS-Perseus_Distribution_Customer_Group_Metadata_20260922161802-20260922.xml
    Folder:
    TWO RIVERS
    List Price:
    $86.99
    Country of Origin:
    Germany
    Pub Discount:
    40
    Series:
    Image Word Action / Bild Wort Aktion / Imago Sermo Actio
    As low as:
    $78.29
    Publisher Identifier:
    P-PER
    Discount Code:
    G
  • Overview

    Social media not only enable the exchange of images: they shape habits. Faced with the immense and seemingly chaotic visual production that proliferates across digital media, Mateo Belgrano asks why thousands of users take the same photographs of the same sunset, reproduce the same poses, and duplicate the same content. Drawing on the contributions of Bildwissenschaft and hermeneutics, he proposes the concept of “iconic habit” to explain how networked images mold the way we think, desire, and behave. Often considered poor and weak, these images - reproduced countless times - are often more powerful than the great masterpieces.

    • Proposes an original concept for analyzing the agency of networked images: the iconic habit
    • The first book-length study to bring Bildwissenschaft into dialogue with media and platform studies in order to analyze images on social media
    • Combines philosophical argument with a close analysis of specific images native to social media