The Great CEO Within (The Tactical Guide to Company Building)

Battle-tested frameworks for scaling your company from Silicon Valley's top CEO coach

Now in its Second Edition, The Great CEO Within: The Tactical Guide to Company Building delivers the operational playbook Matt Mochary has refined through over 10,000 hours coaching CEOs at OpenAI, Coinbase, Reddit, Robinhood, and dozens of other billion-dollar companies. These are the specific frameworks, templates, and implementation scripts used by founders building the most valuable technology companies today.

The Great CEO Within provides immediately deployable systems: the Energy Audit technique for restructuring calendars toward high-value activities, Meeting Efficiency protocols that improve decision quality, and Impeccable Agreements systems for tracking commitments. New to this edition are chapters addressing remote team management, AI-era leadership challenges, and lessons from coaching technology's most influential companies.

Readers will also find:

• Directly Responsible Individual accountability frameworks that clarify ownership and eliminate ambiguity across fast-growing organizations
• Scripts and templates for building feedback cultures where difficult conversations happen naturally and productively across teams
• Techniques for identifying when fear or anger distort judgment and methods for restoring clear decision-making
• Step-by-step implementation instructions tested across hundreds of high-growth companies at Series B and beyond
• Protocols for efficient decision-making, team alignment, and hiring exceptional people during periods of rapid scale

The Great CEO Within serves first-time and experienced CEOs seeking concrete, field-tested systems for leading high-growth organizations through every stage of scaling.