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The Global PR Revolution (How Thought Leaders Succeed in the Transformed World of PR)
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$29.99
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Product Details
Author:
Maxim Behar
Format:
Hardcover
Pages:
312
Publisher:
Allworth (October 15, 2019)
Language:
English
ISBN-13:
9781621537151
ISBN-10:
1621537153
Dimensions:
6" x 9" x 1.2"
Case Pack:
24
File:
Eloquence-SimonSchuster_04022026_P9912986_onix30_Complete-20260402.xml
Folder:
Eloquence
List Price:
$29.99
As low as:
$23.09
Publisher Identifier:
P-SS
Discount Code:
A
Weight:
16.96oz
Audience:
General/trade
Pub Discount:
65
Imprint:
Allworth
Overview
“An excellent guide.” —Paul Holmes, The Holmes Report
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
- The New Rules of Social Media
- How to Speak the Language of PR
- Modern PR Skills and Tools
- How to Measure Impact
- The Effect of Total Transparency on Businesses
- International Perspectives on the Media
- The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
