- Home
- Design
- Graphic Arts
- The Generative Mind (A New Approach to Creative Thinking)
The Generative Mind (A New Approach to Creative Thinking)
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
Practical insights and clear principles: offering a fresh perspective on designing for a future that is constantly changing
Artificial intelligence, automation and ever new data-driven tools are reshaping the creative world, and the roles of design and communication are evolving rapidly. The true innovation in this context is to create authenticity that endures beyond fleeting technological shifts. The Generative Mind encourages to rise above short-lived trends and view design as something alive and constantly evolving – in a world that refuses to stand still.
The author combines systems thinking, generative design and a human-centered perspective to offer a new approach to working with technology to generate ideas, design and tell stories. In eight clear principles, he demonstrates how design can be understood as a process that challenges boundaries to transcend the visible and influence perception: a book for all those who understand creativity as a journey and not just a destination and aspire to actively shape the future of design.
