The Eureka! Moment (100 Key Scientific Discoveries of the 20th Century)
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Product Details
Author:
Rupert Lee
Format:
Hardcover
Pages:
304
Publisher:
Taylor & Francis (September 13, 2002)
Language:
English
ISBN-13:
9780415939416
ISBN-10:
0415939410
Weight:
19.25oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260409051348597-20260409.xml
Folder:
TAYLORFRANCIS
List Price:
$54.99
Case Pack:
28
As low as:
$52.24
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Genius, Einstein said, is 99% perspiration. The other 1%--the moment of inspiration and insight--provides some of the best stories of our time. From superconductors to the Big Bang, the best tales of scientific revelation are collected in The Eureka! Moment , an addictive tour through the modern world's key scientific discoveries. Rupert Lee's accounts transport readers to the moment of realization: the inventor's laboratory, his or her doubts, initial setbacks, feuds with other scientists, and finally the shock and excitement of triumph. Together, these biographies of inspiration paint an astonishing picture of human ingenuity. In physics we learn how scientists for Bell Labs inadvertently supplied proof for the Big Bang theory while trying to eliminate the background hiss in their microwave antenna. In astronomy we see Hubble's recognition that the universe is expanding, not static, as well as the fortuitous discovery of Pluto by a farm boy from Kansas. We join Watson and Crick as they decode the double helix of DNA, and Karl von Frisch as he deciphers the honeybee's waggle dance. Skillfully written to clarify concepts from quarks to relativity to antibodies for the lay reader, The Eureka Moment is a must-read for anyone interested in popular science and the history of invention.








