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The Entertainment Industry (An Introduction)
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$85.15
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Product Details
Author:
Stuart Moss
Format:
Paperback
Pages:
400
Publisher:
CAB International (October 28, 2009)
Imprint:
CAB International
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781845935511
ISBN-10:
1845935519
Weight:
32.8oz
Dimensions:
7.44" x 9.69" x 0.98"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20260825163228-20260825.xml
Folder:
TWO RIVERS
List Price:
$85.15
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$65.57
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
