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The Elements of Logo Design (Design Thinking, Branding, Making Marks) - 9781621536024
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$34.99
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Product Details
Author:
Alex W. White, Jerry Kuyper
Format:
Hardcover
Pages:
224
Publisher:
Allworth (September 5, 2017)
Language:
English
Age Range:
18 to 100
ISBN-13:
9781621536024
ISBN-10:
1621536025
Weight:
41.92oz
Dimensions:
8" x 10" x 1"
Case Pack:
14
File:
Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
Folder:
Eloquence
List Price:
$34.99
As low as:
$26.94
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Allworth
Overview
A Visually Stunning Guide to Learning the Art of Logo Design
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
Logic in design
Relationships, hierarchy, and structure
Differences and similarities in design
Research and planning an identity
How to build a logo using type, image, and space
Letterforms, type, and fonts
Type alteration
Semiotics: icons and symbols
Image-to-image relationships
With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.
With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:
With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
