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The Economics of Advertising (RLE Advertising)
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$68.99
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Product Details
Author:
Frederic Taylor
Format:
Paperback
Pages:
256
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138997837
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260711045735556-20260711.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Series:
Routledge Library Editions: Advertising
Case Pack:
1
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
