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The Dynamics of Advertising
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$79.99
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Product Details
Author:
Jackie Botterill, Iain MacRury, Barry Richards
Format:
Paperback
Pages:
296
Publisher:
Taylor & Francis (November 17, 2000)
Language:
English
ISBN-13:
9789058230850
ISBN-10:
9058230856
Weight:
19.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260519045159724-20260519.xml
Folder:
TAYLORFRANCIS
List Price:
$79.99
Case Pack:
26
As low as:
$75.99
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
