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The Do-It-Yourself Lobotomy (Open Your Mind to Greater Creative Thinking)
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$58.00
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Product Details
Author:
Tom Monahan
Format:
Hardcover
Pages:
272
Publisher:
Wiley (March 20, 2002)
Language:
English
Audience:
General/trade
ISBN-13:
9780471417422
Weight:
17.92oz
Case Pack:
32
File:
Wiley-wileyUS_2_incremental_aug11_2026-20260811.xml
Folder:
Wiley
List Price:
$58.00
As low as:
$55.10
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
6.24" x 9.27" x 0.94"
Pub Discount:
50
Imprint:
Wiley
Country of Origin:
United States
Overview
An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
