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The Digital Marketing Handbook (Create a simple strategy and grow your business online)
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$35.00
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Product Details
Author:
Alice Benham
Format:
Paperback
Pages:
240
Publisher:
Laurence King Publishing (July 2, 2024)
Language:
English
ISBN-13:
9781529431476
ISBN-10:
1529431476
Dimensions:
5.75" x 7.85"
File:
hbgusa-hbgusa_Chronicle_onix30_P10036776_05022026_Complete-20260502.xml
Folder:
hbgusa
List Price:
$35.00
Case Pack:
36
As low as:
$26.95
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Audience:
General/trade
Weight:
15.68oz
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.
There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.
Here's what to expect from the book:
Proven and practical expertise
Clear definitions (no jargon!)
Quick tips
Examples and case studies
Insights from trusted experts
Chapter summaries for easy reminders
Action steps for every topic
There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.
Here's what to expect from the book:
Proven and practical expertise
Clear definitions (no jargon!)
Quick tips
Examples and case studies
Insights from trusted experts
Chapter summaries for easy reminders
Action steps for every topic
