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The Customering Method (From CX Dogma to Customer Science)
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$42.99
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Product Details
Author:
Aarron Spinley
Format:
Paperback
Pages:
316
Publisher:
Taylor & Francis (November 1, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032823089
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260612044622062-20260612.xml
Folder:
TAYLORFRANCIS
List Price:
$42.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$40.84
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
17oz
Imprint:
Routledge
Case Pack:
26
Overview
Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.
