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The Cult of Beauty (Gender Discourse in Indian Advertising)
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$61.99
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Product Details
Author:
Jaishri Jethwaney
Format:
Paperback
Pages:
156
Publisher:
Taylor & Francis (July 30, 2025)
Imprint:
Routledge India
Language:
English
Audience:
College/higher education
ISBN-13:
9781032613598
Weight:
9.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260313052404060-20260313.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Country of Origin:
United States
Pub Discount:
30
Case Pack:
1
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
