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The Creative Priority (Putting Innovation To Work In Your Business)
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$17.99
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Product Details
Author:
Jerry Hirshberg
Format:
Paperback
Pages:
288
Publisher:
HarperCollins (January 6, 1999)
Language:
English
ISBN-13:
9780887309601
ISBN-10:
0887309607
Weight:
8.32oz
Dimensions:
5.31" x 8" x 0.65"
Case Pack:
22
File:
hc-Metadata_Only_HarperCollins_US_Metadata_20260418053942-20260418.xml
List Price:
$17.99
As low as:
$13.85
Publisher Identifier:
P-HC
Discount Code:
A
Folder:
hc
Audience:
General/trade
Country of Origin:
United States
Pub Discount:
65
Imprint:
Harper Paperbacks
Overview
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
