The Copy Workshop Workbook
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$50.00
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Product Details
Author:
Bruce Bendinger
Format:
Paperback
Pages:
480
Publisher:
First Flight Books (February 7, 2009)
Imprint:
First Flight Books
Language:
English
Audience:
General/trade
ISBN-13:
9781887229395
ISBN-10:
1887229396
Weight:
16oz
Dimensions:
7.25" x 9"
File:
Eloquence-IPG_10032026_P10710841_onix30-20261003.xml
Folder:
Eloquence
List Price:
$50.00
Pub Discount:
60
As low as:
$43.00
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
