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The Contrarian Effect (Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite)
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$19.95
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Product Details
Author:
Michael Port, Elizabeth Marshall
Format:
Hardcover
Pages:
176
Publisher:
Wiley (September 9, 2008)
Language:
English
Audience:
General/trade
ISBN-13:
9780470237908
Weight:
8oz
Case Pack:
40
File:
Wiley-wileyUS_2_1_20260515-20260515.xml
Folder:
Wiley
List Price:
$19.95
As low as:
$18.95
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.2" x 7.1" x 0.9"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley
Overview
Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.
