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The Classical Marketing Book (Marketing lessons from the Greeks and Romans)
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$12.95
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Product Details
Author:
Anthony Tasgal
Format:
Paperback
Pages:
192
Publisher:
LID Publishing (January 6, 2026)
Language:
English
Audience:
General/trade
ISBN-13:
9781915951786
ISBN-10:
191595178X
Dimensions:
4.7" x 7.1"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$12.95
Pub Discount:
60
As low as:
$11.14
Publisher Identifier:
P-IPG
Discount Code:
C
Imprint:
LID Publishing
Weight:
12oz
Overview
What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece.
Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.
