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The Case Against Reality (Why Evolution Hid the Truth from Our Eyes) - 9780393541489

List Price: $18.95
SKU:
9780393541489
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  • Product Details

    Author:
    Donald Hoffman
    Format:
    Paperback
    Pages:
    280
    Publisher:
    W. W. Norton & Company (November 8, 2022)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780393541489
    ISBN-10:
    0393541487
    Dimensions:
    5.5" x 8.3" x 0.8"
    File:
    -NortonNorton_030726-20260308-a.xml
    List Price:
    $18.95
    Case Pack:
    36
    As low as:
    $14.59
    Publisher Identifier:
    P-WWN
    Discount Code:
    B
    Weight:
    7.84oz
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    W. W. Norton & Company
  • Overview

    Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.