The Business of Opera
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Product Details
Author:
Anastasia Belina-Johnson, Derek B. Scott
Format:
Paperback
Pages:
240
Publisher:
Taylor & Francis (June 30, 2020)
Language:
English
ISBN-13:
9780367597122
Weight:
15.625oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260605045103656-20260605.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Series:
Ashgate Interdisciplinary Studies in Opera
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Case Pack:
1
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
