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The Brand Book (An insider's guide to brand building for businesses and organizations)
List Price:
$26.99
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
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Branding Options (v), Availability & Lead Times
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Product Details
Author:
Daryl Fielding
Format:
Paperback
Pages:
232
Publisher:
Laurence King Publishing (October 11, 2022)
Language:
English
ISBN-13:
9781529420173
ISBN-10:
1529420172
Dimensions:
5.75" x 7.85" x 1.15"
File:
hbgusa-hbgusa_Chronicle_onix30_P9910484_04022026_Complete-20260402.xml
Folder:
hbgusa
List Price:
$26.99
As low as:
$20.78
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Weight:
17.6oz
Case Pack:
30
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
