null
Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Print This Page

The Brain (What Everyone Needs To Know®)

List Price: $16.95
SKU:
9780190603397
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
FULL DETAILS
  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
  • Product Details

    Author:
    Gary L. Wenk
    Format:
    Paperback
    Pages:
    192
    Publisher:
    Oxford University Press (March 1, 2017)
    Imprint:
    Oxford University Press
    ISBN-13:
    9780190603397
    ISBN-10:
    0190603399
    Weight:
    8oz
    Dimensions:
    5.4" x 8.2" x 0.7"
    File:
    OXFORDU-oxford_onix30-2025-0526-20250526.xml
    Folder:
    OXFORDU
    List Price:
    $16.95
    Pub Discount:
    50
    Series:
    What Everyone Needs To Know®
    Case Pack:
    30
    As low as:
    $13.56
    Publisher Identifier:
    P-OXFORD
    Discount Code:
    E
  • Overview

    What is the principle purpose of a brain? A simple question, but the answer has taken millennia for us to begin to understand. So critical for our everyday existence, the brain still remains somewhat of a mystery. Gary L. Wenk takes us on a tour of what we do know about this enigmatic organ, showing us how the workings of the human brain produce our thoughts, feelings, and fears, and answering questions such as: How did humans evolve such a big brain? What is an emotion and why do we have them? What is a memory and why do we forget so easily? How does your diet affect how you think and feel? What happens when your brain gets old?

    Throughout human history, ignorance about the brain has caused numerous non-scientific, sometimes harmful interventions to be devised based on interpretations of scientific facts that were misguided. Wenk discusses why these neuroscientific myths are so popular, and why some of the interventions based on them are a waste of time and money. With illuminating insights, gentle humor, and welcome simplicity, The Brain: What Everyone Needs to Know® makes the complex biology of our brains accessible to the general reader.