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The As If Principle (The Radically New Approach to Changing Your Life)
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Product Details
Author:
Richard Wiseman
Format:
Paperback
Pages:
304
Publisher:
Simon & Schuster (January 21, 2014)
Language:
English
ISBN-13:
9781451675061
ISBN-10:
1451675062
Weight:
11.41oz
Dimensions:
5.5" x 8.5" x 0.8"
Case Pack:
22
File:
Eloquence-SimonSchuster_07132026_P10326657_onix30-20260712.xml
Folder:
Eloquence
List Price:
$19.99
As low as:
$15.39
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Simon & Schuster
Overview
From a bestselling author and the most-followed psychologist on Twitter, this “intriguing new slant to personal transformation” (Kirkus Reviews) shows you how to take control of your life in an instant.
Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.”
Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:
Smile to become measurably happier
Wash your hands to drive away guilt
Clench your fist to increase your willpower
Eat with your nondominant hand to lose weight
Nod while speaking to become more persuasive
Act like a newlywed to rekindle your marriage
Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.
Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh). On the contrary, it is our actions that guide our emotions (laugh and you will feel happy). This led James to a remarkable conclusion: “If you want a quality, act as if you already have it.”
Roused by James’s astonishing discovery, renowned psychologist and bestselling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives. Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives:
Smile to become measurably happier
Wash your hands to drive away guilt
Clench your fist to increase your willpower
Eat with your nondominant hand to lose weight
Nod while speaking to become more persuasive
Act like a newlywed to rekindle your marriage
Lively, engaging, and truly mind-changing, The As If Principle is that rare gem that offers real, workable solutions for your day-to-day goals while helping you to instantly take control of your emotions. Whether it’s quitting a bad habit, persevering through a difficult task, or achieving your dream self, The As If Principle can help. Don’t just think about changing your life. Do it.
