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The Art and Craft of PR (Creating the right mindset and skills to succeed in Public Relations today)
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$14.95
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Product Details
Author:
Sandra Stahl
Format:
Hardcover
Pages:
128
Publisher:
LID Publishing (June 21, 2018)
Imprint:
LID Publishing
Language:
English
Audience:
General/trade
ISBN-13:
9780999187104
ISBN-10:
0999187104
Weight:
8oz
Dimensions:
4.7" x 7.1" x 0.6"
File:
Eloquence-IPG_03192026_P9854863_onix30_Complete-20260319.xml
Folder:
Eloquence
List Price:
$14.95
Pub Discount:
60
Case Pack:
38
As low as:
$12.86
Publisher Identifier:
P-IPG
Discount Code:
C
Overview
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
