The Analytical Advantage (A Data-Informed Approach to Strategy Development in Higher Education)

An analytics-centered approach to higher education strategy that shows leaders how to make data-informed decisions, define strategic positioning, and build sustainable competitive advantage.

In today’s higher education environment, universities are facing a rapidly evolving landscape that demands a more nuanced and agile approach to strategy development and implementation. The Analytical Advantage by Henry Zheng and Gail Marsh offers a data-driven approach to strategic planning in higher education, addressing challenges like declining enrollments, budget constraints, and increased competition. The authors focus on data analytics as the principal force for competitive positioning and strategic decision-making. For each section of the book, key data questions and guidelines are provided to facilitate effective strategy discussions and decisions.

The book distinguishes itself through three key features. First, it offers a comprehensive framework to guide institutions through strategy formulation and implementation, focusing on intents and outcomes, identifying competitive positions and strategic trade-offs, and developing strategies to      leverage an organization’s core strengths. Second, data analytics are interwoven throughout, demonstrating how qualitative and quantitative data support effective strategy development through the Competitive Arenas of Higher Education model. Finally, drawing on the authors’ experiences as senior strategy leaders, the book provides practical, real-world examples and actionable tools applicable across all university governance levels—from the board of trustees to department chairships.