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The Aging Consumer (Perspectives from Psychology and Marketing)
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$189.99
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Product Details
Author:
Aimee Drolet, Carolyn Yoon
Format:
Hardcover
Pages:
380
Publisher:
Taylor & Francis (October 2, 2020)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9780367360948
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_261015043924407-20261015.xml
Folder:
TAYLORFRANCIS
List Price:
$189.99
Country of Origin:
United States
Pub Discount:
30
Series:
Marketing and Consumer Psychology Series
Case Pack:
1
As low as:
$180.49
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.
