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The Advertising Agency (RLE Marketing) (Procedure and Practice)
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$65.99
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Product Details
Author:
Floyd Y. Keeler, Albert E. Haase
Format:
Paperback
Pages:
318
Publisher:
Taylor & Francis (December 21, 2015)
Language:
English
Audience:
College/higher education
ISBN-13:
9781138997653
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260630044859222-20260630.xml
Folder:
TAYLORFRANCIS
List Price:
$65.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$62.69
Publisher Identifier:
P-CRC
Discount Code:
H
Imprint:
Routledge
Overview
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
