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The Absolute Essentials of Entrepreneurship
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$72.99
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Product Details
Author:
Nerys Fuller-Love
Format:
Hardcover
Pages:
122
Publisher:
Taylor & Francis (July 10, 2020)
Language:
English
ISBN-13:
9780367353322
Weight:
13.875oz
Dimensions:
5.4375" x 8.5"
File:
TAYLORFRANCIS-TayFran_260405043548125-20260405.xml
Folder:
TAYLORFRANCIS
List Price:
$72.99
Series:
Absolute Essentials of Business and Economics
Case Pack:
30
As low as:
$69.34
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
