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The ABC of Typography
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$24.99
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Product Details
Author:
David Rault
Format:
Hardcover
Pages:
128
Publisher:
SelfMadeHero (September 10, 2019)
Language:
English
ISBN-13:
9781910593714
Dimensions:
7.5" x 10.25" x 0.85"
File:
Eloquence-HNA_05022026_P10035510_onix30_Complete-20260501.xml
Folder:
Eloquence
List Price:
$24.99
As low as:
$19.24
Publisher Identifier:
P-ABRAMS
Discount Code:
A
ISBN-10:
1910593710
Weight:
24.16oz
Case Pack:
20
Audience:
General/trade
Pub Discount:
65
Imprint:
SelfMadeHero
Overview
For the first time, the history of typography is told in comic strip form
Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.
The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.
