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Telecommunications Management
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$70.99
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Product Details
Author:
Richard Gershon, Richard A. Gershon
Format:
Paperback
Pages:
380
Publisher:
Taylor & Francis (December 1, 2014)
Language:
English
ISBN-13:
9781138011298
Weight:
18.5oz
File:
TAYLORFRANCIS-TayFran_260825153147647-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$70.99
Series:
LEA Telecommunications Series
Case Pack:
60
As low as:
$67.44
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Dimensions:
6" x 9"
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
