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Teaching Graphic Design History

List Price: $24.99
SKU:
9781621536840
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  • Product Details

    Author:
    Steven Heller
    Format:
    Paperback
    Pages:
    312
    Publisher:
    Allworth (June 18, 2019)
    Language:
    English
    Age Range:
    18 to 100
    ISBN-13:
    9781621536840
    ISBN-10:
    162153684X
    Case Pack:
    24
    File:
    Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
    Folder:
    Eloquence
    List Price:
    $24.99
    As low as:
    $19.24
    Publisher Identifier:
    P-SS
    Weight:
    19.76oz
    Discount Code:
    A
    Dimensions:
    6" x 9" x 0.8"
    Audience:
    General/trade
    Pub Discount:
    65
    Imprint:
    Allworth
  • Overview

    An Examination of the Practice Through the Years

    Teaching the history of graphic design cannot simply be outlined by dates nor confined by places, but is defined by concepts and philosophies, as well as those who made, make, and inspire them. Teaching Graphic Design History is the first collection of essays, syllabi, and guides for conveying the heritage of this unique practice, from traditional chronologies to eclectic themes as developed by today’s historians, designers, scholars, and documentarians.

    Long overlooked within the broader history of printing and typesetting, when graphic design’s artifacts finally became the subject of serious study, the historian had to determine what was worthy and on what the history of graphic design should focus: the makers or the artifacts, the content or the context, or all of the above. With the author’s distinct viewpoint and many exclusive contributions, Teaching Graphic Design History chronicles the customs and conventions of various cultures and societies and how they are seen through signs, symbols, and the artifacts designed for use in the public—and sometimes private—sphere. Areas of focus include:
    • Social and political effects of graphic design
    • Philosophical perspectives on design
    • Evolution of branding
    • Development of the graphic design profession
    • Predictions for the future of the practice

    • An examination of the concerted efforts, happy accidents, and key influences of the practice throughout the years, Teaching Graphic Design History is an illuminating resource for students, practitioners, and future teachers of the subject.