Tatalog
List Price:
$14.95
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- Branding: minimum 50 pieces (add’l costs below)
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Product Details
Author:
Harish Bhat
Format:
Paperback
Pages:
224
Publisher:
Penguin Random House India Pvt. Ltd (December 15, 2012)
Language:
English
ISBN-13:
9780143423348
ISBN-10:
0143423347
Dimensions:
5" x 8" x 0.6"
File:
Eloquence-IPG_11022026_P10825752_onix30_Complete-20261101.xml
Folder:
Eloquence
List Price:
$14.95
As low as:
$12.86
Publisher Identifier:
P-IPG
Discount Code:
C
Weight:
6.08oz
Audience:
General/trade
Pub Discount:
60
Imprint:
India Portfolio
Overview
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
