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Systems Theory and Agile Brand Management (The Educative View of Branding)
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$61.99
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Product Details
Author:
Jan Lies
Format:
Paperback
Pages:
246
Publisher:
Taylor & Francis (December 26, 2025)
Imprint:
Routledge
Language:
English
Audience:
College/higher education
ISBN-13:
9781032792170
Weight:
16.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260218053029069-20260218.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Country of Origin:
United States
Pub Discount:
30
Series:
Systems Thinking
Case Pack:
1
As low as:
$58.89
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
