Loading... Please wait...
FREE SHIPPING on All Unbranded Items LEARN MORE
Print This Page

Switch (How to Change Things When Change Is Hard)

List Price: $29.00
SKU:
9780385528757
Quantity:
  • Pricing is for Unbranded Products
  • Branding Minimum: 50 pieces

Overview

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Branding Options and Pricing (v)

  • 1-Color Imprint: $1.00 ea.
  • Promo-Page Insert: $2.00 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.00 ea. (full-color printed)
  • Set-Up Charge: $40 per decoration
FULL DETAILS

Inquire for higher quantities. Product availability changes daily, so please confirm your quantity is available prior to placing an order.

  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
  • Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
  • Product Details

    Author:
    Chip Heath, Dan Heath
    Format:
    Hardcover
    Pages:
    320
    Publisher:
    The Crown Publishing Group (February 16, 2010)
    Language:
    English
    ISBN-13:
    9780385528757
    ISBN-10:
    0385528752
    Weight:
    16.5oz
    Dimensions:
    5.86" x 8.54" x 1.17"
    Case Pack:
    12
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_delta_active_D20210418T100018_8348969-20210418.xml
    Folder:
    RandomHouse
    As low as:
    $22.33
    List Price:
    $29.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
  • Customers also viewed