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Sur/petition (Going Beyond Competition)

List Price: $21.95
SKU:
9781785041914
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Edward de Bono
    Format:
    Paperback
    Pages:
    256
    Publisher:
    Random House UK (November 1, 2019)
    Imprint:
    Vermilion
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9781785041914
    ISBN-10:
    1785041916
    Weight:
    8.96oz
    Dimensions:
    6" x 9.25" x 0.7"
    File:
    Eloquence-IPG_09262026_P10675855_onix30-20260926.xml
    Folder:
    Eloquence
    List Price:
    $21.95
    Pub Discount:
    60
    Case Pack:
    1
    As low as:
    $18.88
    Publisher Identifier:
    P-IPG
    Discount Code:
    C
  • Overview

    Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking, teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition, de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections, Sur/petition will explain:

    1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business
    2. The difference between traditional competition and sur/petition
    3. The meaning of ‘valufacture’ and how to create value for your business

    Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go "beyond competition" and create a new winning game.