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Superior Customer Value (Strategies for Winning and Retaining Customers, Third Edition)
List Price:
$280.00
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Product Details
Author:
Art Weinstein, D. Hank Ellison
Format:
Hardcover
Pages:
320
Publisher:
Taylor & Francis (February 24, 2012)
Imprint:
CRC Press
Language:
English
Audience:
College/higher education
ISBN-13:
9781439861288
Weight:
26.5oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_261023043402017-20261023.xml
Folder:
TAYLORFRANCIS
List Price:
$280.00
Country of Origin:
United States
Pub Discount:
30
Case Pack:
20
As low as:
$266.00
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
This third edition of a bestseller covers best practices, organizational responsiveness, market orientation, and strategic planning issues that lead to profitable and world-class customer service. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena, new business models, and metrics for customer loyalty and retention. In addition to updated information throughout the text, it also includes new chapters on social media networking and customer value metrics.
