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Super Mario (How Nintendo Conquered America)

List Price: $20.00
SKU:
9781591845638
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Minimum Purchase
25 unit(s)
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  • Product Details

    Author:
    Jeff Ryan
    Format:
    Paperback
    Pages:
    320
    Publisher:
    Penguin Publishing Group (September 25, 2012)
    Language:
    English
    ISBN-13:
    9781591845638
    ISBN-10:
    1591845637
    Weight:
    9.8oz
    Dimensions:
    5.5" x 8.35" x 0.85"
    Case Pack:
    48
    File:
    RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20260405T171603_155746869-20260405.xml
    Folder:
    RandomHouse
    As low as:
    $15.40
    List Price:
    $20.00
    Publisher Identifier:
    P-RH
    Discount Code:
    A
    QuickShip:
    Yes
    Audience:
    General/trade
    Country of Origin:
    United States
    Pub Discount:
    65
    Imprint:
    Portfolio
  • Overview

    The first princess Mario saved was Nintendo itself.

     

    In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

    Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

    Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

    Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.