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Suddenly CEO (From Student-Athlete to Startup CEO)
| Expected release date is Aug 4th 2026 |
- Availability: Confirm prior to ordering
- Branding: minimum 50 pieces (add’l costs below)
- Check Freight Rates (branded products only)
Branding Options (v), Availability & Lead Times
- 1-Color Imprint: $2.00 ea.
- Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
- Belly-Band Wrap: $2.50 ea. (full-color printed)
- Set-Up Charge: $45 per decoration
- Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
- Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
- Unbranded Products: allow 3-5 business days for shipping. All Unbranded items receive FREE ground shipping in the US. Inquire for international shipping.
- RETURNS/CANCELLATIONS: All orders, branded or unbranded, are NON-CANCELLABLE and NON-RETURNABLE once a purchase order has been received.
Product Details
Overview
In Suddenly CEO, Olympian Tanya Hughes translates the chaos of Name, Image, and Likeness into clear next steps. Drawing on leadership roles including NCAA SAAC Chair, IBM, FIS, and Guidehouse, along with experience serving as Interim CEO of a national entrepreneurship organization, Tanya shows how to think like a CEO without losing one’s soul.
From taxes and entities to branding, contracts, mental health, and community impact, Suddenly CEO pairs real stories with practical checkpoints, especially for guardians stepping into the role of parent general manager. Candid, compassionate, and actionable, this guide helps athletes keep their name, retain more of what they earn, and turn opportunity into lasting impact.
Whether athlete, parent, or coach, this is the essential NIL Gameplan: structure over hype, compliance over guesswork, and purpose over noise. Open Suddenly CEO where real work begins — it’s game time.
