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Strengths Based Selling
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Product Details
Author:
Brian Brim, Gallup
Format:
Hardcover
Pages:
224
Publisher:
Gallup Press (March 1, 2011)
Language:
English
ISBN-13:
9781595620484
ISBN-10:
1595620486
Weight:
14.8oz
Dimensions:
5.5" x 8.5" x 0.9"
Case Pack:
36
File:
Eloquence-SimonSchuster_07042026_P10292974_onix30_Complete-20260704.xml
As low as:
$19.21
Folder:
Eloquence
List Price:
$24.95
Publisher Identifier:
P-SS
Discount Code:
A
Audience:
General/trade
Pub Discount:
65
Imprint:
Gallup Press
Overview
Sales experts Tony Rutigliano and Brian Brim deliver a compelling new perspective on building better sales forces by using the strengths of each salesperson more effectively. Includes access to Gallup’s StrengthsFinder assessment.
The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best!
Well, that approach just doesn’t work for most salespeople. And it probably doesn’t work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What’s most important is that you win business your way.
Strengths Based Selling explains sales talent and how to identify and maximize it. You’ll receive a code to take the world-renowned Clifton StrengthsFinder assessment, which reveals your unique talents and strengths. Armed with this information, you’ll follow this book through the entire selling process — from assessing opportunity and cold calling to retaining and growing accounts — learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales.
There’s no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.
The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you’ll be the best!
Well, that approach just doesn’t work for most salespeople. And it probably doesn’t work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.
The truth is, no two great sales reps are alike: You might thrive on fierce competition, while a colleague wins by being a super-analytical problem solver. Or maybe you have a tremendous talent for building relationships, while your fellow top performer is a brilliant strategist. What’s most important is that you win business your way.
Strengths Based Selling explains sales talent and how to identify and maximize it. You’ll receive a code to take the world-renowned Clifton StrengthsFinder assessment, which reveals your unique talents and strengths. Armed with this information, you’ll follow this book through the entire selling process — from assessing opportunity and cold calling to retaining and growing accounts — learning how to apply your talents at each step. The book also features action items that will help you make the most of your strengths in sales.
There’s no one right way to sell. Salespeople get the best results by building on who they already are. This lively and liberating book will teach you to do just that.
