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StreetSmart Marketing

List Price: $45.00
SKU:
9780471618836
Quantity:
Minimum Purchase
25 unit(s)
  • Availability: Confirm prior to ordering
  • Branding: minimum 50 pieces (add’l costs below)
  • Check Freight Rates (branded products only)

Branding Options (v), Availability & Lead Times

  • 1-Color Imprint: $2.00 ea.
  • Promo-Page Insert: $2.50 ea. (full-color printed, single-sided page)
  • Belly-Band Wrap: $2.50 ea. (full-color printed)
  • Set-Up Charge: $45 per decoration
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  • Availability: Product availability changes daily, so please confirm your quantity is available prior to placing an order.
  • Branded Products: allow 10 business days from proof approval for production. Branding options may be limited or unavailable based on product design or cover artwork.
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  • Product Details

    Author:
    Jeff Slutsky
    Format:
    Hardcover
    Pages:
    256
    Publisher:
    Wiley (January 16, 1991)
    Language:
    English
    Audience:
    General/trade
    ISBN-13:
    9780471618836
    Weight:
    18oz
    Case Pack:
    34
    File:
    Wiley-wileyUS_2_1_20260415-20260415.xml
    Folder:
    Wiley
    List Price:
    $45.00
    As low as:
    $42.75
    Publisher Identifier:
    P-WIL
    Discount Code:
    D
    Dimensions:
    6.3" x 9.25" x 0.98"
    Country of Origin:
    United States
    Pub Discount:
    50
    Imprint:
    Wiley
  • Overview

    A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.