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Strategy Express
List Price:
$19.95
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Product Details
Author:
John Middleton, Bob Gorzynski
Format:
Paperback
Pages:
128
Publisher:
Wiley (April 21, 2006)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841127071
Weight:
4.54oz
Dimensions:
5.02" x 6.87" x 0.42"
File:
Wiley-wileyUS_2_1_20260815-20260815.xml
Folder:
Wiley
List Price:
$19.95
Country of Origin:
United Kingdom
Case Pack:
10
As low as:
$18.95
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone
Overview
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking... fast.
