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Strategies for High-Tech Firms (Marketing, Economic, and Legal Issues)
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Product Details
Author:
P.M. Rao, Joseph A. Klein
Format:
Paperback
Pages:
248
Publisher:
Taylor & Francis (February 8, 2013)
Language:
English
ISBN-13:
9780765617989
Weight:
8oz
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_260130054444459-20260130.xml
Folder:
TAYLORFRANCIS
List Price:
$87.99
Case Pack:
24
As low as:
$83.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
