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Strategies and Tools for Corporate Blogging
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Product Details
Author:
John Cass
Format:
Paperback
Pages:
240
Publisher:
Taylor & Francis (April 16, 2007)
Language:
English
ISBN-13:
9780750684163
Weight:
15.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_260411045344499-20260411.xml
Folder:
TAYLORFRANCIS
List Price:
$34.99
Case Pack:
55
As low as:
$33.24
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge
Overview
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
