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Strategic Thinking for the Next Economy
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$38.00
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Product Details
Author:
Michael Cusumano, Costas Markides
Series:
The MIT Sloan Management Review Series
Format:
Paperback
Pages:
336
Publisher:
Wiley (May 24, 2001)
Language:
English
Audience:
General/trade
ISBN-13:
9780787957292
Weight:
13.76oz
Case Pack:
20
File:
Wiley-wileyUS_2_1_20260715-20260715.xml
Folder:
Wiley
List Price:
$38.00
As low as:
$36.10
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.96" x 9.07" x 0.91"
Country of Origin:
United States
Pub Discount:
50
Imprint:
Jossey-Bass
Overview
From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general areas: strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.
