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Strategic Thinking for Advertising Creatives
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$35.00
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Product Details
Author:
Alice Kavounas Taylor
Format:
Paperback
Publisher:
Laurence King Publishing (October 22, 2013)
Language:
English
ISBN-13:
9781780672731
ISBN-10:
178067273X
Weight:
22.72oz
Dimensions:
7" x 9.75" x 0.75"
File:
hbgusa-hbgusa_Chronicle_onix30_P10160022_06022026_Complete-20260602.xml
Folder:
hbgusa
List Price:
$35.00
Case Pack:
26
As low as:
$26.95
Publisher Identifier:
P-CHRONICLE
Discount Code:
A
Audience:
General/trade
Country of Origin:
China
Pub Discount:
65
Imprint:
Laurence King Publishing
Overview
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.
Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives
Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.
Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives
