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Strategic Public Relations Writing (Tactics, Techniques and Ethics in the Age of AI)

List Price: $74.99
SKU:
9781041199786
Quantity:
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25 unit(s)
Expected release date is Dec 28th 2026
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  • Product Details

    Author:
    Jim Eggensperger, Jeanne M. Salvatore
    Format:
    Paperback
    Pages:
    288
    Publisher:
    Taylor & Francis (December 28, 2026)
    Imprint:
    Routledge
    Release Date:
    December 28, 2026
    Language:
    English
    Audience:
    College/higher education
    ISBN-13:
    9781041199786
    Weight:
    16oz
    Dimensions:
    7" x 10"
    File:
    TAYLORFRANCIS-TayFran_260805043104771-20260805.xml
    Folder:
    TAYLORFRANCIS
    List Price:
    $74.99
    Country of Origin:
    United States
    Pub Discount:
    30
    As low as:
    $71.24
    Publisher Identifier:
    P-CRC
    Discount Code:
    H
  • Overview

    Providing insights into public relations from nonprofits to major corporations, this second edition prepares students for careers as effective strategic communicators. This text is ideal for undergraduate and postgraduate public relations writing courses, particularly those emphasizing strategy or combining strategy with writing.