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Strategic Management in Tourism
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$72.75
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Product Details
Author:
Luiz Moutinho, Alfonso Vargas-Sánchez
Format:
Paperback
Pages:
378
Publisher:
CAB International (February 26, 2018)
Imprint:
CAB International
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781786390240
ISBN-10:
1786390248
Weight:
39.2oz
Dimensions:
7.44" x 9.69" x 0.87"
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20250917125829-20250918.xml
Folder:
TWO RIVERS
List Price:
$72.75
Country of Origin:
United Kingdom
Case Pack:
20
As low as:
$56.02
Publisher Identifier:
P-PER
Discount Code:
A
Pub Discount:
65
Overview
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications.Fully updated throughout, this new edition:-Covers forecasting, functional management and strategic planning;-Includes extra chapters to incorporate a wider spread of important topics such as sustainability, authenticity and crisis management;-Contains pedagogical features throughout, such as learning objectives, questions and case studies to aid understandingNow in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.
