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Strategic Issues in International Retailing
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Product Details
Author:
John Dawson, Roy Larke, Masao Mukoyama
Format:
Paperback
Pages:
230
Publisher:
Taylor & Francis (June 29, 2006)
Language:
English
ISBN-13:
9780415343718
ISBN-10:
0415343712
Weight:
15.25oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260825153147647-20260825.xml
Folder:
TAYLORFRANCIS
List Price:
$82.99
Case Pack:
40
As low as:
$78.84
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States
Imprint:
Routledge
Overview
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.
Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
