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Strategic Employer Branding for IT Companies (An Interdisciplinary Perspective)
List Price:
$68.99
| Expected release date is Jun 22nd 2026 |
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Product Details
Author:
Elwira Gross-Gołacka, Ewa Szkudlarek
Format:
Paperback
Pages:
190
Publisher:
CRC Press (June 22, 2026)
Imprint:
Routledge
Release Date:
June 22, 2026
Language:
English
Audience:
College/higher education
ISBN-13:
9781032781860
Weight:
12.375oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_260604043034014-20260604.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Country of Origin:
United States
Pub Discount:
30
As low as:
$65.54
Publisher Identifier:
P-CRC
Discount Code:
H
Overview
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
